Monday, December 23, 2024

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• R.A.P. Interview: CJ Goodearl

• The Monday Morning Memo: The Big Secret of Great Ads

• Radio Hed: Breaking Writer’s Block with Headlines and End Lines

• Kill Wimpy Copy!

• Radio Hed: Go Another Way With That Commercial

• R.A.P. Interview: Langley Gerrard

• Consumers Question Effectiveness of Traditional Ads, Tout Content as Buying Influencer

• Radio Hed: Brand the Advertiser with Hope

• The Monday Morning Memo: Statistics versus Stereotypes

• Radio Hed: Keep Engaging Your Listeners throughout the Commercial

Page 7 of 33

Headlines

SBE Adds “Certified Production Technologist” Level

A Nielsen Shortcut

The Monday Morning Memo: How Will You Be Remembered?

November 2024 (10/10 – 11/6) Nielsen Audio PPM Ratings Top 50

More Quiet Cumulus and iHeart Cuts Surface In New Markets

Audio

• The R.A.P. Cassette - July 1996

  Production demo from interview subject, Scott Muller @ Fox FM, Melbourne; plus imaging, spots and more from Tom Woerner @ WFOX Atlanta, Bob Lawson @...

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